Happiness is... | Calmababy

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Happiness is…

What is Happiness is…?

The Calmababy centre has changed so much over the last eight years. We’ve constantly strived to make it better for you and your baby at all stages during the prenatal and postnatal phase. We’ve worked to evolve teaching practices, develop new classes, improve the facility and grow our expert team both in numbers and in knowledge.

Naturally, our essence has always been to be a source of strength and resource for parents. We want to support the relationship that grows between you and your children in the early years. We have a wealth of experience and knowledge about pregnancy, labour, birth, babies, toddlers and pre-school children.

So, how do we embody all that we offer at our centre and encompass what we ‘do’ here in a way that tells us how you’ll ‘feel’ here? Well, when the time came to give ourselves a rebrand with a fresh, new logo, we asked the fabulous people at Brave Agency, a digital marketing agency based in Peterborough. We worked together to discover something more meaningful that would truly summarise who we are as a brand and what we want to give you.

You see, how people feel matters to us, it really matters!

Their advice was to carry out a satisfaction survey and ask our customers what Calmababy meant to them. Overwhelmingly, the same theme popped up time and time again and it became clear that we had our answer. That theme was happiness. Here are some examples of what our customers had to say about us…

“Calmababy gives me weekly happiness”
“A happy place to make friends with other mothers”
“A special place to have quality time with my child”
“Supportive classes that helped my pregnancy”
“Somewhere I have created happy memories”

Of course, Calmababy means different things to different people – some of you find Happiness is swimming with your baby, others find it sitting in the garden watching your children play or chatting with other parents. Some of you enjoy watching through the window as your grandchildren swim and show you their skills. Or happiness can simply be taking some time to yourself to enjoy a weekly piece of cake from Selina’s or falling asleep on a sofa. The possibilities are endless.

Calmababy offers a wide range of classes from pre-natal and post-natal yoga, coffee and copying sessions, to pregnancy massage and childbirth workshops. Just because we do so many different things and everyone accesses Calmababy for different reasons, it became clear that it wasn’t up to us to tell you what makes you happy. You already know that yourselves. So instead we created a fresh, new advertising campaign which allows you to tell us exactly what makes you happy about Calmababy. And so, the ‘Happiness is…’ campaign was born.

We’d love to hear from you and find out what your ‘Happiness is…’ so please do get in touch and share yours with us. You can do this via social media or by getting in touch with us today via our contact page. We’d love to hear from you.

What’s your ‘happiness is…’?

Best wishes

Alison Duff
Founder & Director

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